How To Succeed in eCommerce
Grand Oak Technologies offers E-Commerce website solutions that
work. It starts with intuitive user interface, streamlined checkout, and
productive administration pages. We complement this by providing
customization, consultation, and search engine optimization. It's the
total solution - one that works.
Easy to Navigate Site:
Suppose you get ample visitors to your e-commerce site. It is important
to convert those visitors to buyers. This is done by creating a site that
is easy to navigate. Think of it as removing hurdles and
roadblocks. Here are some simple tips: First and foremost, make
sure all links work. There is nothing more unprofessional than a
broken link. Implement consistent menuing. It's frustrating for
your shoppers to deal with menus that change with every page. A shopper
should be able to navigate to any product in your catalog with just a few
clicks. You should also strive for an intuitive site design, by using
industry standard page layouts and terminology. For example, most people
know what a "shopping cart" is. You wouldn't want to call it anything
else.
Professional Design:
As you have heard before, first impressions are very important. Your site
could function perfectly, but if you have a "homegrown" design, you will
probably lose some shoppers. Remember, your shoppers need to trust
you. If your site looks unprofessional, you may lose some trust among
your shoppers. Who wants to give a credit card number and contact
information to a business that they cannot trust. This is especially
important in the eCommerce business where your customers cannot physically see
you and your business location.
Good Search Engine Traffic:
Marketing is an extremely important aspect to the success of your eCommerce
business. Some websites will naturally attract traffic, but most often
you need to make a coordinated effort to generate traffic from search engines,
print media, word-of-mouth, and other avenues. Search engine traffic is
almost always the most cost effective and sustainable source of visitors.
Search engines like Google, Yahoo, and MSN are incredible sources of
traffic. The key is to create a site that is search engine
"friendly". This means that the search engine "bots" or "spiders" can
scan your site and find the content and information that best describes your
eCommerce website. This information is "indexed" into the search engine
databases and your site is ranked in the search results. Contact a search
engine optimization professional, like Grand Oak Technologies, to get the
best results.
Keeping Operating Costs Low:
We are seeing more and more large retailers invest in an eCommerce business
model to supplement their physical business. This past holiday season, we
saw retailers like Walmart offer a large segment of it's products online
ONLY. They do this because they can keep their operating costs low.
They can sell more for less overhead. Small retailers are going to the
web in a large way too. Whether you are a brand new retailer that starts
on the web or a traditional retailer that wants to supplement their business by
using the web, you can offer products to more people at lower operating
costs. An eCommerce business model allows you to build systems of order
receipt, order fulfillment, inventory, and customer relationship
management. Compare the costs: Monthly lease costs for a
traditional storefront are typically at least $1000. eCommerce monthly
recurring costs are generally less than $40 per month.
Great Customer Service:
Word-of-mouth is a fantastic marketing force. E-Commerce retailers that
are great at customer service win repeat buyers and new buyers simply because
they meet or exceed the expectations of the buyer. E-Commerce retailers
are doing well because it's so easy to shop and purchase products online.
When products are in stock, questions are answered promptly, and products
are shipped quickly, the customer has a great experience.
A Professional eCommerce Consultant:
It takes a coordinated effort to build a successful eCommerce business.
It takes more than just a shopping cart or a simple website. To maximize
your chances of success, you should partner with someone who has experience in
launching and managing an eCommerce website. That person should ideally
have experience in what works and what doesn't work. They will give you
tips and will allow you to make a profitable business in the least amount of
time. There are key decisions to make, and it's a great luxury to have a
partner who can help you along the way.
Free Consultation:
You are always welcome to contact us with
any questions. If you like what you see and hear, then Grand Oak
Technologies would like to offer you a free (no obligation) consultation to
discuss your eCommerce project. There's no need to wait...
Contact Us today!
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