When learning SEO, you’ll find that one of the many factors that can affect your ranking involves your web hosting. But the question is how, and what part of the hosting affects the SEO on your website? Knowing about the vagueness and updates on the ranking algorithms, it remains a mystery which factors profoundly affect the overall ranking. However, hosting is one of the many factors in SEO that many people tend to discuss. To clear some of the curiosity, we’ve outlined the different ways on how hosting impacts SEO.
If you’ve heard of Google Crawl, you know that these bots are designed to check and assess your website on a daily basis. Google will crawl your site at different times of the day, so it’s highly critical that your hosting is always up and running. If Google finds that your website is down, they can mark your site as ‘unreliable’ in their algorithm. Once you’re seen as unreliable, this will hugely affect your overall ranking. So it’s critical to find a web hosting provider that offers a 99% uptime. Although most hosting provider promises a 99% uptime, it’s work checking your hosting server from time to time. If you find that you’re getting a lot of downtime, it’s time to switch to a different provider to prevent any further damage to your rankings.
Another way your hosting can impact your rankings is by your website’s loading time. Realistically, your website should load in less than 5 seconds. So if your site is slow on loading time, Google will deduct points on your ranking. The only way you can ensure your website loads faster is by signing up on a powerful server. You’ll have to find a hosting company that offers servers that are fast and reliable. Loading time may also depend on your hosting type. Shared servers can still be reliable. However, if hundreds of people share the server, this can affect your loading time. Customers on a private server are more likely to get the fastest loading time.