Organic vs. Paid Listings


In the battle for search engine supremacy, today’s digital marketing professionals have two key tools available to them that can raise their website’s ranking to new heights. The first, known as an organic search engine listing, requires no money but a great deal of time. The second option, a paid listing, requires a very little amount of time but a bit of financial investment. Both of these options have a number of benefits and drawbacks but, when used together, they can be a one-two punch that improves clicks, enhances conversion rates, and leads to a victory in the battle for ranking dominance.

Organic SEO Listings: Why They Excel in Today’s Online Marketplace

It might seem counter to conventional wisdom to note that organic listings are often considered far superior to their paid counterparts. There are actually a number of key reasons for this, however. The Internet has conditioned people to behave differently and to perceive things a bit differently than they did in earlier times. The first thing people have learned is that any company can pay to have their company listed at the top of a Google or Bing results page. The second thing they’ve learned is that search engine algorithms at Bing, Google, and Yahoo, generally return the most relevant sites for their query without much extra work.

For this reason, people are far more likely to click through to a website when presented with its unpaid listing. They perceive it to be more relevant, more trustworthy, and more worth their time and effort. Conversion rates are higher when customers arrive at a page via this way. Even so, it can take weeks or even months to leverage search engine optimisation techniques to get a site to the front of the line. That’s where a paid alternative becomes quite handy for today’s digital marketers.

Paying for Search Engine Listings and Accelerate a Website’s Rise

The goal of any SEO process, including choosing between the two types available, is to maximise a website’s reach and increase its audience rather quickly. That’s why many people do opt for a premium listing option on Google. While their website itself will still need to rise through the ranks organically, paying can place the site in the search engine sidebar, or at the top of all results, as a textual advertisement.

These advertisements resemble search results, and they’re eye-catching as an added bonus. Typically, paying for one will ensure that it has a slight background colour, a catchy tagline, and everything it needs to draw visitors in. They may be less likely to click these premium listings, but the click-through rate for is still higher than it would be for a website that’s relegated to pages two, three, or three hundred. That can build a lasting audience and, over time, that very audience can help the website’s non-paid listing land on the first page of keyword-targeted search results.

Good SEO Embraces Both Types for Excellent Results

As with everything in marketing, the right approach to SEO is to embrace a balanced technique that uses both premium listings and traditional page optimisation. By combining the two, businesses can increase their first-page visibility to new customers, while also indicating that they’re a trustworthy source as their website improves its position and lands on the first page of results.

By carefully picking and controlling the keywords, page taglines, and other key aspects of a sound search optimisation strategy, digital marketers can ensure long-term, sustainable rankings that boost their audience dramatically.

Serverless computing

A serverless computing means hosting providers can now provide a dedicated server on a cloud base. The cloud-based server is said to have many advantages including being able to execute a task without worrying about computer resources, virtual machines or the server itself. With these major benefits, it is expected to skyrocket in the current market. We’ll explain in details below the advantages that you can expect from a serverless computing.

The biggest players online including Google, Amazon and Microsoft are already offering their own cloud-based servers. Amazon was the first company to launch a serverless platform. Many other companies are now looking into launching this type of server as the market is expected to grow up to billions in the next five years.

The serverless will transform the way developer manage their software and how businesses can deliver their services through applications. An example of an application that is already being used is called the IoT applications which includes billions of end-devices that are using computer resources. This shows that server less will be most useful for mass adoption of technologies in the future.

Advantages of serverless


The cloud-based server is proven to have a better security benefit. It’s installed with an automatic scaling feature that can mitigate a risk and prevent an attack from a DDoS. It can also fight and prevent an attack from a malicious software.


With serverless, developers will no longer be managing and scaling servers which means businesses can now abandon the infrastructure administration and reduce their operational overhead.


With this type of service, you will only have to pay for your usage. For instance, you will only be charged for the functions that you actively use on a daily basis.


The serverless cloud allows for scalability. It can automatically scale up or down depending on the amount of traffic.

Poor SEO Techniques


The competition to rank in Google have increased dramatically, and it will be growing every year. In the SEO world, companies can either choose to apply fair or unfair practices for ranking a website.In the SEO world, they use the term black hat for unfair practices and white hat for fair practices. Google have established a rule and guideline for ranking on their search engine and many SEO companies today still go against their rule. Applying unfair practices may help you in the short term, however, it can potentially damage your website in the longer run.

Paid Links

Link building is one of the most effective technique in SEO. Although link building can be time-consuming, it can still help your website to rank highly in the long term. Link building is also a technique that is supported by all search engines. However, a paid link building can lead to penalties.

Keyword stuffing

Applying too many keywords in your content will not help your website rank, in fact, Google may suspect your content as spam. Using the right amount of keyword in your content is more effective for ranking.

Link Farms

Link Farm is about adding links to your contents. If the links are inadequate and do not add any value to your website, Google can push your website lower in the rank and can even ban your whole site.

Duplicate Content

The technique is relatively simple. It means copying content from another website and claiming it as your own content. It also involves copying a section from another content and not adding a direct link to the source. This practice will lead to your website being penalised by Google.


Splogs are meaningless contents that contain a vast amount of hyperlinks. The whole content is filled with useless materials that are not worth reading. Google can de-index blogs or websites with splogs content.

Are Dell Laptops The Best Choice For Remote SEO Staff?

Home office

Remote working is a popular business model today, since the fixed costs of maintaining an office and the additional expenses for employees commuting are simply not necessary in many online industries. A prime example is search engine optimisation, a field in which the entire service can be arranged and delivered without the need for workers to ever leave their desks.

For some this might be a scary thought, but in certain circumstances there are many benefits to working from home in an industry like that of SEO services. One crucial factor, for example, is the fact that employees need reliable access to appropriate hardware in order to do their work.

Dell laptops

Dell laptops are one of the most widely used solutions here, but why is this particular manufacturer preferred? We can start by taking a look at a few of the main advantages Dell has over their closest competitors when it comes to business laptops in general.

  • Reputation – Dell has one of the best reputations among all the leading PC and laptop brands. Consistently positive reviews from business users are a testament to the high standards the manufacturer has become known for.
  • Range – There are a wide range of business laptops available from Dell in their current range, and most models are categorised into a few distinct sub-brands including the extensive Latitude range and the more heavy-duty Precision workstations.
  • Long product life – Dell laptops are particularly known for their designs which are built to last. This is a fantastic advantage for businesses, as they can invest in laptops for their employees and typically have to spend very little on maintenance and replacements for a relatively long time.

For the SEO industry, it’s fair to say that the majority of necessary features in an employee-appropriate laptop will be the same or similar when compared to many other businesses. Generally, important points for business laptops include…

1) Battery life – For anyone working remotely, mobility is a great advantage, so a laptop that can run for a long time on a single charge can be beneficial.

2) Portability – By the same token, it will be easier for employees to move around or commute between home and the office with a lightweight, sensibly sized laptop. (more…)

What To Look For In An E-Commerce Web Designer

What To Look For In An E-Commerce Web Designer

A website matters to any business looking to gain an online presence or reach a larger number of potential customers, whether they offer products, a service or any other kind of resource.

However, it’s fair to say that e-commerce is an area where a fantastic website is absolutely essential, and will directly impact the level of profit you can make as a business. This means recruiting a trustworthy and talented web designer is a vital step when you’re getting started in online selling or looking to make drastic improvements.

1) The right specialist for your platform

A crucial consideration is that design agencies often specialise in one particular platform. For e-commerce websites, businesses will usually have an idea of what functionality they want to have on their website, and the kinds of requirements that must be fulfilled for their vision to work.

This will often restrict you to particular platforms, and therefore you will be better dealing with a designer who specialises in the one you need. We wouldn’t recommend choosing a developer with limited experience, because they will struggle to troubleshoot problems, the process will most likely take longer and the results may not be good enough.

2) Someone who’s completed comparable projects before

The best way to determine whether a designer can handle your project is to take a look at a portfolio of work they have done in the past. It’s not necessary to see evidence that they have produced a similar design to the one you’re hoping for, which is a common mistake that businesses make. This actually increases the chance of your business ending up with a rehashed template rather than a truly bespoke creation.

Instead, you should be looking for examples of the developer incorporating difficult requests into an e-commerce website design, and doing it seamlessly. You should also ask them about the problems they overcame in their earlier projects. These kinds of factors will have a much greater impact on the standard of work you can expect from them. (more…)

Increasing Site Visibility with the Help of Search Engines

Search engine optimization is one of the many ways to achieve a great deal of traffic to your site through boosting your ranking on search engines such as Google and Yahoo. So what are some of the search engine optimization techniques involved in order for you to be successful in optimising your website, and what is the alternative?

Pay per click advertising


Pay per click advertising is one of the most used search engine marketing options in the Internet. This is one process that can give your site the traffic you are expecting. However, it has one major drawback – it is quiet costly. This is the chosen path of most internet     marketers who want to get quick money online. But what exactly is pay per click advertising (PPC) and how can it help you gain the traffic you desire for your website?

PPC or pay per click is the term applied to the advertising you see when you search for a particular topic in Google, Yahoo or MSN. Every time a customer or internet user clicks this advertising links, the affiliate will pay the PPC operators depending on the budget they have agreed on. The three biggest pay per click operators in the internet are Google, Yahoo and MSN but Google Adwords is the biggest of them all.

It is very easy to set up an account in Google Adwords. You only need to provide your personal details and of course your debit or credit card number to keep going. Setting up your Adwords campaign is entirely a different matter. You need to create a captivating or attractive lines for customers to click through your adverts. Then you need to link these adverts to your website or any specific web page where the product your promoting is situated. Then you need to choose the proper keywords for your campaign. Luckily, Google Adwords had a very good keyword suggestion tool that can help affiliates select their preferred keywords. After that is done, the affiliate need to bid on the keywords they have chosen. Usually, they create bids according to their budget which is not normally high. Then the placement of your site will be determined depending on the price you are prepared to pay for your target keywords. (more…)

Don’t Make Any of These 10 Simple SEO Mistakes

You decide you’re getting to consider SEO for your primary traffic strategy, optimizing everything in order that Google and Bing and Yahoo send you thousands of holiday makers per day, freed from charge. So, you rush away to try and do your keyword analysis, and you discover many phrases that area unit delivery in large amounts of traffic. Giddy with the chance, you optimize your web site and acquire countless links, expecting to visualize your web site begin rise the search results. And it does… slowly.

After functioning on it for many weeks or maybe months, it’s actually stirred up, however you’re still on page 2 or 3. Nothing you are doing appears to be serving to you break onto the primary page, and you can’t facilitate inquisitive, “What’s going on?”seo-3d-art-artistic-hq-1920x1080

The good news is we’ve all been there. SEO is in a veryll|one amongst|one in every of} those ways that you just will implement in a few weeks, however it takes time to master it, thus you’ll be able to contend for high-traffic words and phrases. You’re still learning, and with many changes, you’ll be able to most likely get that 1st page ranking.

In several cases, all you have got to try and do is correct many straightforward mistakes to begin obtaining some results. Here area unit the ten most typical SEO mistakes I’ve seen, additionally as recommendation on the way to correct them:

1. Not exploitation Analytics to visualize What Converts

SEO isn’t solely regarding large amounts of free traffic. It’s conjointly regarding conversion. It’s straightforward to urge fixed looking that phrases area unit causing you the foremost traffic, and so obtaining bummed once you can’t rank for those super-competitive, high-traffic keywords. however traffic isn’t all that matters. Many times, lower-traffic phrases can convert higher as a result of they’re additional specific, and obtaining 1st page rankings for many of them will drive quite few sales.

The only thanks to determine is to trace it. Use associate analytics package like KISSmetrics to set-up conversion pursuit for your keyword phrases, and so compare them against one another to visualize what’s manufacturing the simplest results. Knowing can assist you higher optimize your web site as an entire and recognize that efforts area unit price specializing in and which of them ought to be forsaking.

2. Not Optimizing for native Search

If you’re running a business that focuses on customers inside a definite town or region, it’s vital to find out additional regarding native search. Most search engines, together with Google, handle it a little otherwise than keywords that area unit additional world.

Start by together with region-specific keywords in your page titles and meta descriptions. you’ll conjointly wish to incorporate associate address and native sign on your pages, like within the header or footer, thus you’ll show up within the native results. Finally, you’ll wish to list yourself on Yelp, businessperson Circle, Google Places, Foursquare, and different native primarily based sites and review networks. (more…)

Three Ways Technology Has Helped Changed the Way People Do Business

Technology has done a lot for the business sector. Foremost among its contributions is the improvement of management systems through various tools and software. Since technology is continually developing, people (and companies) can expect more changes in the coming years. One of the biggest contributions of technology is how it has helped change the way people do business. Here are three of these significant changes.

1. Technology Has Helped Increase Workplace Productivity

Over the years, many companies have reported a significant improvement in the productivity rate of their workforce. Work has become easier, more convenient, and more efficient with the entrance of management tools. Since organization and management are now 100% better through various hardware and software systems, employees are now more fired up to perform more than the average. The use of these tools and systems has also contributed in the quest for better customer satisfaction, which in turn serves as a guide for employees dedicated to delivering quality output to fulfill customer (more…)

Three Mobile Apps That Can Help Small Businesses

In a highly technological world, small businesses need to do everything in their power to be as competitive as they can be. One of the best ways to do this is to be mobile-ready. Apart from having a website and making sure that it is optimized for mobile users, small business owners also need to understand that establishing a connection with their mobile customers is essential for achieving success. Here are three types of mobile apps that can help businesses get this goal.

1. Apps That Allow Mobile Payments

Sure, your company has a website where you showcase your world-class products. However, if you do not have an option for customers to pay through their mobile devices, this site will be all for nothing. Many of your customers will prefer to use purchase your products online, via their mobile devices, because it is more convenient for them. They don’t have to go to a physical store any more. Find an app that allows mobile payments. Make sure that your customers can use their credit cards or online payment options like Paypal to pay for their purchases. (more…)

Three Reasons Why Technology Should Play an Important Role in Your Business

Our modern world depends a lot on technology. In fact, technology has helped quite a lot of businesses establish a strong and lasting impact on the market. Additionally, businesses have been using technology to ensure better production flow, and this has led to a significant growth in profit. Whether you own a start-up, a small-and-medium business, or a big enterprise, technology should be your partner if you want progress in unprecedented rates. Here are more reasons why technology and business success go hand-in-hand:

The Emergence of Big Data Allows Businesses (Through Its Leaders) to Make Informed Decisions

Big data is not just for big businesses. Big data is for all businesses. With big data, managing and analysing your business is easier. The fact that you are now able to gather valuable information about your company’s performance (and market standing) is a significant help in formulating future programs and projects for the company. Likewise, big data helps give you an idea of which areas you need to improve on to satisfy customers, improve marketability, and increase profits.

Technology Offers an Easier and More Efficient Way of Managing Day-to-Day Customer Relations Needs

Marketing your brand and establishing a good relationship with your customers is now easier with the help of CRM or customer relationship management systems. This tool helps you gather relevant information (contact details, preferences, product purchases, and feedback) from customers. The data you get from the CRM what you will then use to analyse customers so you can come up with better solutions and services for them. (more…)