A website matters to any business looking to gain an online presence or reach a larger number of potential customers, whether they offer products, a service or any other kind of resource.
However, it’s fair to say that e-commerce is an area where a fantastic website is absolutely essential, and will directly impact the level of profit you can make as a business. This means recruiting a trustworthy and talented web designer is a vital step when you’re getting started in online selling or looking to make drastic improvements.
1) The right specialist for your platform
A crucial consideration is that design agencies often specialise in one particular platform. For e-commerce websites, businesses will usually have an idea of what functionality they want to have on their website, and the kinds of requirements that must be fulfilled for their vision to work.
This will often restrict you to particular platforms, and therefore you will be better dealing with a designer who specialises in the one you need. We wouldn’t recommend choosing a developer with limited experience, because they will struggle to troubleshoot problems, the process will most likely take longer and the results may not be good enough.
2) Someone who’s completed comparable projects before
The best way to determine whether a designer can handle your project is to take a look at a portfolio of work they have done in the past. It’s not necessary to see evidence that they have produced a similar design to the one you’re hoping for, which is a common mistake that businesses make. This actually increases the chance of your business ending up with a rehashed template rather than a truly bespoke creation.
Instead, you should be looking for examples of the developer incorporating difficult requests into an e-commerce website design, and doing it seamlessly. You should also ask them about the problems they overcame in their earlier projects. These kinds of factors will have a much greater impact on the standard of work you can expect from them. (more…)