Three Mobile Apps That Can Help Small Businesses

In a highly technological world, small businesses need to do everything in their power to be as competitive as they can be. One of the best ways to do this is to be mobile-ready. Apart from having a website and making sure that it is optimized for mobile users, small business owners also need to understand that establishing a connection with their mobile customers is essential for achieving success. Here are three types of mobile apps that can help businesses get this goal.

1. Apps That Allow Mobile Payments

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Sure, your company has a website where you showcase your world-class products. However, if you do not have an option for customers to pay through their mobile devices, this site will be all for nothing. Many of your customers will prefer to use purchase your products online, via their mobile devices, because it is more convenient for them. They don’t have to go to a physical store any more. Find an app that allows mobile payments. Make sure that your customers can use their credit cards or online payment options like Paypal to pay for their purchases. (more…)

Three Reasons Why Technology Should Play an Important Role in Your Business

Our modern world depends a lot on technology. In fact, technology has helped quite a lot of businesses establish a strong and lasting impact on the market. Additionally, businesses have been using technology to ensure better production flow, and this has led to a significant growth in profit. Whether you own a start-up, a small-and-medium business, or a big enterprise, technology should be your partner if you want progress in unprecedented rates. Here are more reasons why technology and business success go hand-in-hand:

The Emergence of Big Data Allows Businesses (Through Its Leaders) to Make Informed Decisions

Big data is not just for big businesses. Big data is for all businesses. With big data, managing and analysing your business is easier. The fact that you are now able to gather valuable information about your company’s performance (and market standing) is a significant help in formulating future programs and projects for the company. Likewise, big data helps give you an idea of which areas you need to improve on to satisfy customers, improve marketability, and increase profits.

Technology Offers an Easier and More Efficient Way of Managing Day-to-Day Customer Relations Needs

Marketing your brand and establishing a good relationship with your customers is now easier with the help of CRM or customer relationship management systems. This tool helps you gather relevant information (contact details, preferences, product purchases, and feedback) from customers. The data you get from the CRM what you will then use to analyse customers so you can come up with better solutions and services for them. (more…)