Understanding Google Algorithm Updates & How to Algorithm-Proof Your Website

Algorithm updates

Google algorithm updates are the driving force behind the ever-evolving world of SEO. These updates, released periodically, aim to improve the quality and relevance of search results for users. While they are designed to enhance the overall user experience, their impact can be both beneficial and detrimental for website owners and digital marketers.

Understanding these algorithm updates is crucial for staying ahead in the SEO game and ensuring that your website remains visible and competitive on search engine result pages (SERPs). In this blog, we will explore Google algorithm updates, their significance, how they work, and how you can adapt your SEO strategies accordingly.

What are Google algorithm updates?

Algorithm updates refer to changes made Google that determine how websites are ranked. These changes are crucial for maintaining the relevance and quality of results, as they target various factors such as content quality, user experience, link building practices, and more. Although the exact number is unknown, it’s believed that Google rolls out around 500-600 algorithm updates per year. While some are publicly announced, the majority are introduced silently without any official confirmation.

Among the notable core algorithm updates released by Google, Panda focuses on improving the quality of content and penalising low-quality or thin sites. Penguin targets websites engaging in manipulative link building practices, while Fred specifically aims at combating ad-heavy and low-value content sites.

The importance of staying updated with algorithms

Staying up to date with Google algorithm changes is crucial for any business or website owner, as it can mean the difference between being highly visible in search results or getting buried on page two.

One of the main reasons why staying updated with algorithm updates is important is because it allows businesses to adapt their SEO strategies accordingly. With each update, Google aims to provide users with the best possible search experience by refining its algorithms. This means that certain ranking factors that previously held importance may become less significant, while new factors may arise. By staying informed, businesses can adjust their strategies to align with current best practices and increase their chances of ranking higher in search results.

Staying updated with Google algorithm changes enables businesses to stay ahead of their competition. If competitors are not adapting their strategies based on these updates, there is an opportunity for other businesses to gain a competitive advantage by doing so. Regular monitoring of algorithm changes allows businesses to identify potential areas where they can improve their own website’s performance and get ahead in terms of visibility and organic traffic.

How to algorithm-proof your website

One key strategy to algorithm-proof your website is by focusing on user experience. Algorithms like Google’s BERT prioritise content that provides value to users, so creating high-quality and engaging content should be a top priority. Additionally, ensuring your website is mobile-friendly is essential as more people access the internet through their smartphones. Optimising your site speed and improving navigation will also enhance the user experience.

Another way to algorithm-proof your website is by diversifying your traffic sources. Overreliance on one platform or channel puts you at risk if an update negatively affects that source of traffic. Building a strong presence across multiple platforms (e.g., social media channels, email marketing) allows you to distribute your online presence effectively and protect against major fluctuations. Keeping up with industry news and trends surrounding SEO can provide valuable insights into how you can continuously improve and stay ahead in this ever-evolving landscape.

Content creation and optimisation strategies

To keep up with Google algorithm updates, it is important to focus on creating high-quality, valuable content that meets the needs of users. Content should be well-researched, informative, and engaging. Additionally, optimising content based on relevant keywords and implementing user-friendly navigation can improve a website’s chances of ranking higher.

Working with an SEO company can be beneficial as they have expertise in understanding the changes and staying updated with the latest trends. An SEO company can help businesses build a comprehensive strategy that includes keyword research, technical optimisation, link building, and monitoring performance metrics. Collaboration between businesses and SEO experts ensures that websites are optimised according to the standards set by Google, increasing their chances of success in search engine rankings.

Technical aspects for algorithm-proofing your website

One of the key aspects of ensuring your website is Google algorithm-proof is by optimising your technical structure. This involves paying close attention to elements like site speed, mobile-friendliness, and crawlability. Firstly, site speed has become a crucial factor in ranking highly. Slow loading times can deter users from staying on your website and increase bounce rates, leading to lower rankings. Therefore, it is important to optimise images, minify CSS and JavaScript files, utilise caching mechanisms, and choose a reliable hosting provider.

Secondly, with the majority of online searches happening on mobile devices nowadays, having a mobile-friendly website is imperative for survival in the search results. Google’s Mobile-First Index prioritises mobile versions over desktop when determining rankings. As a result, it’s essential to have a responsive design that adjusts seamlessly across different screen sizes and resolutions.

Lastly, ensuring easy crawlability for bots can significantly impact your website’s visibility in SERPs. Structured data markup helps search engines better understand what your content entails while XML sitemaps ensure all pages are properly indexed. Additionally, fixing broken links and implementing redirects prevents confusion on both user experience and search engine indexing fronts.

By focusing on these technical aspects of your website’s optimisation strategy you can greatly enhance its chances of weathering algorithm updates effectively and maintaining strong organic visibility on Google Search Results Pages (SERPs).

Keeping up with algorithms for long-term success

Staying informed and adapting is crucial for long-term success in the online world. As search engine algorithms continue to evolve, so must our strategies and techniques. By keeping up with the latest updates and implementing necessary changes, businesses can ensure that their websites remain visible and competitive in rankings. 

It is essential to regularly analyse website performance, monitor search trends, and make necessary adjustments to stay ahead of the curve. Embracing these changes will not only improve organic traffic and visibility but also enhance the user experience on your website.

AI and its use in web design and development


Artificial Intelligence (AI) has been a buzzword for the past few years, and it’s not just about robots taking over the world! AI is already being used across a range of industries including web design and development. In simple terms, AI refers to machines and algorithms designed to perform tasks that usually require human input.

By analysing the behaviour of your website users, AI can provide personalised recommendations and even create chatbots for instant customer support. AI can also assist with developing responsive websites that adjust to the user’s device. It can also identify bugs in real-time and predict visitor behaviour to optimise website speed and performance.

The benefits of using AI for website code

Over the years, an increasing number of companies have began using AI for their web development. AI can make streamline the process by automating tasks, reducing human error, and speeding up the development process. It can also play an important role in improving website security by finding coding errors and fixing them before they become a problem. This is especially important for websites that process sensitive data like personal or financial information. Plus, AI can even detect and stop cyberattacks such as DoS and SQL injection attacks.

AI can also optimise the performance of a website by analysing user behaviour patterns and making recommendations. This improves user-experience which ultimately leads to higher engagement and conversion rates on the website.

The efficiency and accuracy of AI

AI has been a game-changer for a lot of industries over the last few years. One great thing it’s brought to the table is AI-generated code. Companies are loving it because it’s super efficient and accurate, plus, it can be generated in no time with fewer mistakes than code written by humans.

AI-generated code is a great way to save time during development. AI takes care of the boring, repetitive coding tasks so developers can focus on the more creative parts of a project. Plus, since machines don’t get tired or distracted, so the code they produce is more precise.

However, there are some concerns about the moral consequences of depending entirely on machines for coding jobs. We must bear in mind that even though code produced by AI can be effective and precise, it still needs to be checked by a human to ensure it complies with quality standards and doesn’t violate ethical considerations.

How AI generates website code

AI technology uses machine-learning algorithms to analyse thousands of lines of code, identify patterns, and generate new code based on those patterns.

AI can create website code in various ways, and one of them is by utilising pre-existing templates. These templates contain codes that can be tweaked to match specific website design requirements. The AI examines these templates and produces exclusive codes according to the instructions given by designers or developers.

AI also uses natural language processing (NLP) to understand human language and turn it into code-generating instructions. Thanks to NLP-powered tools, developers can describe their website designs in plain English (or any other language), and the tool will take care of the coding automatically.

The different ways to implement AI in web development

AI is an effective tool for web developers because it learns and adjusts, so it can make website experiences more tailored to the user. Tools such as chatbots are just one way this can happen. They use technology like NLP and machine learning to chat with people in real-time. They can help with answering common questions, giving customer support, or suggesting products based on how users behave. Chatbots save everyone time by being super speedy and not needing a human to step in. Of course, there is always the option for the AI to refer the visitor to a human if needed.

Another way AI can be utilised is through predictive analytics. Predictive analytics uses data mining, machine learning algorithms, and statistical modelling to analyse historical data and predict future outcomes.

Challenges and limitations of using AI for website code

When it comes to coding, there are some challenges and limitations that come with using AI.

One of the main challenges is that AI requires a significant amount of data before it can develop an accurate algorithm. Without this data, the results can be unreliable or inconsistent. Additionally, since AI works based on the patterns and trends in existing data, any biases or inaccuracies will be reflected in the new algorithm created by the AI. If the website code contains any errors, the resulting code generated by AI may not function as expected.

Lack of creativity and the need for human oversight

We still have one worry about AI – it’s not very creative. It’s great at doing things fast and analysing data, but when it comes to thinking outside the box and finding solutions it struggles. That’s where we humans come in. AI can help us be super efficient and accurate, but it can’t replace our intuition and creativity. We need to keep an eye on AI to make sure it’s interpreting data correctly, and step in if needed to prevent any undesirable outcomes.

Examples of successful implementation of AI in web development

AI has proven to be an incredibly useful tool for web developers looking to create more efficient and personalised websites.

One example of successful AI implementation is Netflix‘s recommendation system. By using machine learning, Netflix can analyse user-data such as viewing history and rating preferences to suggest new content tailored specifically to each individual user. This not only enhances the user experience by making it easier for viewers to find content they enjoy, it also keeps them engaged with the platform longer.

Another good example is Grammarly, an online grammar checker that uses AI to offer suggestions for improving sentence structure and word choice.

The future of web development with AI

Over the coming years, we expect web developers to fully embrace the power of AI, leading to further advancements in the technology. By continuing to incorporate it into web development projects, developers can design even smarter and more intuitive websites, leading to more customised user-experiences.

Social Media Marketing: The best platforms to promote your business

Social media

Social media is a powerful tool that can be used to promote your business. With over 2 billion active users, platforms like Facebook, Instagram, and Twitter offer a wide reach for companies of all sizes. By creating engaging content and running targeted ads, you can reach new customers and grow your business. And best of all, it doesn’t have to be expensive. With a little time and effort, you can start promoting your business on social media today. Whether you’re a small business or a large corporation, social media marketing is a great way to promote your business. But with so many platforms out there, how do you know which ones are the best for your business? Here’s a list of the best social media platforms for promoting your business.


If you’re looking to promote your business on Facebook, ads are a great way to do it. But what kind of ads should you use? And how can you make sure they’re effective?

Here are a few tips for creating successful Facebook ads promotions:

1. Use eye-catching images. People are more likely to notice and remember an ad that features an interesting or visually appealing image.

2. Keep your message clear and concise. viewers should be able to understand your ad’s message without having to read a lot of text.

3. Use persuasive language. Your ad should include language that convinces viewers to take the desired action, whether it’s clicking on a link, visiting your website, or making a purchase.


When it comes to social media marketing, Twitter is one of the most popular platforms. Here are some tips on how to create successful Twitter ads.

First, you need to understand your audience. What are their interests? What do they want to see? You can use Twitter’s targeting options to reach a specific group of people.

Once you know who you’re targeting, you need to create compelling content. Your ad should stand out from the rest and be relevant to your audience.

Keep an eye on your metrics so you can see how your ad is performing. Make changes if necessary so you can get the most out of your Twitter ad campaign.


If you’re looking to get the most bang for your buck, consider Instagram for your social media marketing.

With over 600 million active users, Instagram is one of the most popular social media platforms today. And it’s only growing – in fact, Instagram has recently announced that they have reached 1 billion monthly active users. That’s a lot of potential customers!

So how can you use Instagram to market your business? There are a few different ways: you can use hashtags to reach a wider audience, you can run ads on Instagram, or you can partner with influencers who will promote your product or service to their followers.


As the second largest search engine in the world, YouTube is a powerful tool that businesses can use to reach new customers. By creating engaging video content and optimizing it for SEO, businesses can attract viewers from all over the world. YouTube marketing can be an effective way to reach out to potential customers, but it takes more than just posting a video and hoping for the best. In order to make sure your videos are seen by as many people as possible, you need to put some thought into your social media marketing strategy. 

In order to have a successful social media marketing campaign, you need to have a digital strategy in place. This means knowing what platforms to use, what kind of content to post, and how often to post it. Without a plan, your social media updates will be haphazard and ineffective.

Your digital strategy should also include goals and objectives for your social media marketing campaign. What do you want to achieve? More website traffic? More engagement with your posts? More sales? Once you know your goals, you can create content and post frequency that will help you achieve them.

Finally, don’t forget to measure your results. Without data, it’s impossible to know if your social media marketing campaign is truly effective. By tracking key metrics, you can adjust your strategy as needed to ensure that you’re getting the most out of your social media marketing efforts.

5 Gadgets You Didn’t Know You Needed

Noise cancelling headset

In this day and age, technology is always evolving and advancing. With new phones, tablets, and laptops being released every year, it can be hard to keep up with the latest and greatest gadgets. But even if you’re not the most technologically-savvy person, there are a few gadgets out there that you may not know you need, but definitely want.

Here are 5 gadgets that you might not have known about, but will definitely make your life easier.

The first item on the list is noise cancelling headphones. They are perfect for anyone who wants to get some peace and quiet. It works by cancelling out any noise that is around you, so you can focus on your work or leisure time without any distractions. Another great use for a noise cancelling headset is when you’re trying to study. If you have a lot of noise going on around you, it can be difficult to focus. With a noise cancelling gadget, you can block out all of the distractions and focus on your work.

The second gadget is a UV phone sanitizer. This is great to have if you are worried about germs and bacteria being on your phone. The UV light kills any germs or bacteria, so it is a great way to keep your phone clean.

The third gadget is a motion sensor light. This is useful if you want some extra light in a dark room. The motion sensor will detect when someone walks into the room and turn the light on, so it is a great way to save energy and money.

The fourth gadget on the list is a laptop ring light that is a small, circular light that attaches to the top of your laptop screen. It is perfect for working in low-light conditions or for watching videos in bed without disturbing your partner. The light is adjustable so that you can get just the right amount of brightness.

Finally, the fifth gadget on the list is a phone tripod, a small, foldable tripod that attaches to the back of your phone. It is perfect for taking pictures or videos with your phone. The tripod holds your phone in place so that you can get the perfect shot every time.

In conclusion, there are many gadgets on the market today that you may not know you need. These five gadgets are just a small sample of what is available. Be sure to do your research before purchasing any electronics to make sure you are getting the best product for your needs.

Web Design Trends for 2022

Web design in 2022

What does web design look like in 2022? To answer that question, we should look at some of the current web design trends. Here are some of the most popular:

Interactive Fonts

Interactive fonts are one of the most popular web design trends for 2022. They allow users to interact with text in various ways, including changing the colour, size, and style of the text. This can add extra interactivity to your website and make it more engaging for your users. It can also help to create a more unique and memorable website.

Being able to adjust fonts to suit your personal preference is also great for accessibility, allowing visually-impaired visitors to increase font size for example or colour-blind visitors to change the font to a colour that is easier to read.

Exaggerated Proportions

Exaggerated proportions involve using more prominent than normal images and other elements to create a more dramatic and eye-catching effect. This can be a great way to stand out from the competition and attract attention to your website. This trend is prevalent among e-commerce websites.


Microinteractions are another popular trend. They involve using small animations and interactions to engage users, request feedback and show the results of their actions. The overall goal is to inspire a pleasurable response to the website, which in turn encourages likes and shares.

Pattern Heavy Elements

Pattern heavy elements are also a common theme in 2022. They involve using patterns and textures to add interest and visual appeal to your website. This trend is prevalent among websites that want to create a more modern and stylish look.


Scrollytelling is another hit in the web design trends this year. It involves using long scrolling pages to tell a story or share information. The main difference is, the content is filled with interactive and graphical sections that break the content up into more manageable and memorable sections. It is a great way to communicate longer sections of information in an engaging and visually appealing way.

These are just a few web design trends that are popular in 2022. Keep these trends in mind when designing your website, and you’ll be sure to create a website that looks great and stands out from the competition.

The importance of web hosting for your SEO


When learning SEO, you’ll find that one of the many factors that can affect your ranking involves your web hosting. But the question is how, and what part of the hosting affects the SEO on your website? Knowing about the vagueness and updates on the ranking algorithms, it remains a mystery which factors profoundly affect the overall ranking. However, hosting is one of the many factors in SEO that many people tend to discuss. To clear some of the curiosity, we’ve outlined the different ways on how hosting impacts SEO.


If you’ve heard of Google Crawl, you know that these bots are designed to check and assess your website on a daily basis. Google will crawl your site at different times of the day, so it’s highly critical that your hosting is always up and running. If Google finds that your website is down, they can mark your site as ‘unreliable’ in their algorithm. Once you’re seen as unreliable, this will hugely affect your overall ranking. So it’s critical to find a web hosting provider that offers a 99% uptime. Although most hosting provider promises a 99% uptime, it’s work checking your hosting server from time to time. If you find that you’re getting a lot of downtime, it’s time to switch to a different provider to prevent any further damage to your rankings.

Page speed

Another way your hosting can impact your rankings is by your website’s loading time. Realistically, your website should load in less than 5 seconds. So if your site is slow on loading time, Google will deduct points on your ranking. The only way you can ensure your website loads faster is by signing up on a powerful server. You’ll have to find a hosting company that offers servers that are fast and reliable. Loading time may also depend on your hosting type. Shared servers can still be reliable. However, if hundreds of people share the server, this can affect your loading time. Customers on a private server are more likely to get the fastest loading time.

How to buy a battery replacement for your laptop


Laptop computers require a lot of power to run due to their portability. You may find that after using your laptop for a couple of years, the performance will start to decrease and eventually it may stop working. When this happens, you can easily replace your laptop battery with a new one to revive your laptop back. Don’t wait for the battery to die; instead, you should replace your laptop battery when you notice a difference in the overall performance. To find a battery replacement, follow our guidelines below.

Laptop model

The first step is to find out your laptop’s brand and model. Each laptop brand has its type of battery, so it’s important to find the exact model of your laptop. Usually, you can find the model number on the back of your laptop. You can also take out the battery from the compartment and see if it has a label on it. Another method is accessing the system information on your laptop which should provide you with your laptop model. As a last resort, you can use an online tool that will help you determine what battery you need for your laptop.

Look online

Once you have the laptop model and the correct battery model, you can start and search for battery replacement online. Most battery replacements can be purchased on the internet. You can use online shops such as Amazon or eBay. It’s essential to look for a brand new battery replacement and not a second-hand replacement. Once you found a match online, you should inspect and check the battery and see if it’s the same battery that you need. Look at the images carefully and check if the model numbers are the same. Once you have a thorough check and you can confirm it’s the exact battery replacement, then you can go ahead and make the purchase.

Technology Trends in 2021

virtual reality

As technology is advancing, more and more companies are developing tools and systems that help individuals and corporations alike. Here are some of the top technology trends for 2021.

5G Networks

More areas around the globe are witnessing the rise of 5G networks; this has encouraged a multitude of companies to manufacture and launch 5G-capable devices. The popularity surrounding 5G stems from the fact that it yields speeds that are exponentially faster than what 4G networks can yield. The forthcoming expansion of 5G is set to generate trillions in economic output and produce millions of jobs.


Small and large businesses are currently experiencing waves of cyberattacks. These attacks manifest in various forms, including IoT attacks, email phishing, and crypto-jacking. To stop more attacks from occurring, many businesses are investing heavily in cybersecurity agents, software, tools, and systems. Note that data breaches can lead to costly damages; thus, businesses would benefit from using technology that can detect and tackle cyber threats swiftly and effectively.



A growing number of individuals and organizations are taking advantage of blockchain technology. Though many people associate this technology with cryptocurrency, it is worth noting that it has other applications. Among other things, blockchain technology can be used to manage supply chains and store medical information. This technology is beneficial because it offers privacy and supports innovation.

Virtual Reality (VR)

The use of VR is projected to grow tremendously in the years to come. More companies are seeking to create VR-based gaming systems as well as training modules. VR has a wide range of uses. It can be used for entertainment, recruitment, medical therapy, and even professional development. It is also worth mentioning that both the hardware and software needed to support VR is improving, implying that the VR experience will become even more electrifying in the years to come.

A guide to buying a new laptop


If you’re looking to buy a new laptop, there are a few factors you’ll need to consider. Finding the right one is important to ensure its suitable for your needs. Laptops are also a big investment as they can cost hundreds of pounds. One of the first things to consider is to know what you’re going to use it for. You may be using it for gaming, work or video editing. To help you choose the right laptop, we’ve listed all the factors you’ll need to consider below.

Choosing a system

Laptops come with different systems. You can choose from Windows, Mac or Chrome. Choosing which to go for will depend on your preference or needs. Some people prefer the Mac system over windows, while others prefer a more straightforward programme such as Chrome. Each has its benefits and drawbacks. So, it’s essential to carry out thorough research on each system and decide which one works well for you.

Battery life

All laptops come with different battery life. If you’re using the device for long hours, you should consider a laptop with a battery that lasts for more than 10 hours. A good battery life is also ideal for users who often travel, especially when there isn’t always a socket available.



When choosing a laptop, you may also want to consider the brand. Look top brands as they are more likely to be reliable. Some of the best brands include Apple, Dell, Asus and HP.


Consider your budget and how much you’re willing to spend. Bear in mind that some brands are more expensive than others. For example, Apple laptops are premium priced, while other brands like HP and ASUS are more affordable.

Screen size

All laptop comes in different sizes. If you’re looking for portability and light in weight, we recommend a 12-inch screen as they usually weigh between 2.5 to 3.5 pounds. If you’re someone who leaves their laptop at home all day, it won’t hurt to go for a larger screen size. You can choose from 15 to 18 inches.

How to rank your website locally


Local ranking is ideal for targeting local customers in the area. Small local businesses can highly benefit from this type of SEO. Large firms who have stores located in different locations or targetting particular areas can also benefit from this. To start ranking locally, follow our tips below.

Page optimisation using locations

Google ranks a business online through their web pages. To rank locally, you can create a landing page for specific locations that your company wants to target. It’s important to have one page pointing to one location only. You can set up another page for a different location if you’re targeting other areas.

google my business

Google my business

One of the easiest ways to rank your business locally is by signing up to Google my business. It adds your business to the Google search engine, which makes it easy for Google to find where your business is located.

Add your address

Google identifies your location from your NAP information which stands for name, address and phone number. The NAP information should be listed on your website’s footer as this is where Google will try and obtain the information from.

Page services locations

As mentioned previously, having a page for specific areas can help your local ranking. It’s also important to optimise the page with area-specific keywords including the town name or your postal code. You can also increase your chance for local ranking by adding an embedded interactive map showing the specific location or using other keywords describing the area.


Increase your reviews

Did you know that reviews from your customers can also help your local ranking? Google will most likely favour a website if it contains numerous reviews from customers. You can build your review portfolio by asking your customers to write a review on Google about your services.