Are Dell Laptops The Best Choice For Remote SEO Staff?

Home office

Remote working is a popular business model today, since the fixed costs of maintaining an office and the additional expenses for employees commuting are simply not necessary in many online industries. A prime example is search engine optimisation, a field in which the entire service can be arranged and delivered without the need for workers to ever leave their desks.

For some this might be a scary thought, but in certain circumstances there are many benefits to working from home in an industry like that of SEO services. One crucial factor, for example, is the fact that employees need reliable access to appropriate hardware in order to do their work.

Dell laptops

Dell laptops are one of the most widely used solutions here, but why is this particular manufacturer preferred? We can start by taking a look at a few of the main advantages Dell has over their closest competitors when it comes to business laptops in general.

  • Reputation – Dell has one of the best reputations among all the leading PC and laptop brands. Consistently positive reviews from business users are a testament to the high standards the manufacturer has become known for.
  • Range – There are a wide range of business laptops available from Dell in their current range, and most models are categorised into a few distinct sub-brands including the extensive Latitude range and the more heavy-duty Precision workstations.
  • Long product life – Dell laptops are particularly known for their designs which are built to last. This is a fantastic advantage for businesses, as they can invest in laptops for their employees and typically have to spend very little on maintenance and replacements for a relatively long time.

For the SEO industry, it’s fair to say that the majority of necessary features in an employee-appropriate laptop will be the same or similar when compared to many other businesses. Generally, important points for business laptops include…

1) Battery life – For anyone working remotely, mobility is a great advantage, so a laptop that can run for a long time on a single charge can be beneficial.

2) Portability – By the same token, it will be easier for employees to move around or commute between home and the office with a lightweight, sensibly sized laptop. (more…)

What To Look For In An E-Commerce Web Designer

What To Look For In An E-Commerce Web Designer

A website matters to any business looking to gain an online presence or reach a larger number of potential customers, whether they offer products, a service or any other kind of resource.

However, it’s fair to say that e-commerce is an area where a fantastic website is absolutely essential, and will directly impact the level of profit you can make as a business. This means recruiting a trustworthy and talented web designer is a vital step when you’re getting started in online selling or looking to make drastic improvements.

Nobody knows what makes a great web designer better than the professionals themselves, so we’ve spoken to Colchester-based web design agency Essential E-commerce to put together this list of the most important factors.

1) The right specialist for your platform

A crucial consideration is that design agencies often specialise in one particular platform. For e-commerce websites, businesses will usually have an idea of what functionality they want to have on their website, and the kinds of requirements that must be fulfilled for their vision to work.

This will often restrict you to particular platforms, and therefore you will be better dealing with a designer who specialises in the one you need. We wouldn’t recommend choosing a developer with limited experience, because they will struggle to troubleshoot problems, the process will most likely take longer and the results may not be good enough.

2) Someone who’s completed comparable projects before

The best way to determine whether a designer can handle your project is to take a look at a portfolio of work they have done in the past. It’s not necessary to see evidence that they have produced a similar design to the one you’re hoping for, which is a common mistake that businesses make. This actually increases the chance of your business ending up with a rehashed template rather than a truly bespoke creation.

Instead, you should be looking for examples of the developer incorporating difficult requests into an e-commerce website design, and doing it seamlessly. You should also ask them about the problems they overcame in their earlier projects. These kinds of factors will have a much greater impact on the standard of work you can expect from them. (more…)

Increasing Site Visibility with the Help of Search Engines

Search engine optimization is one of the many ways to achieve a great deal of traffic to your site through boosting your ranking on search engines such as Google and Yahoo. So what are some of the search engine optimization techniques involved in order for you to be successful in optimising your website, and what is the alternative?

Pay per click advertising

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Pay per click advertising is one of the most used search engine marketing options in the Internet. This is one process that can give your site the traffic you are expecting. However, it has one major drawback – it is quiet costly. This is the chosen path of most internet     marketers who want to get quick money online. But what exactly is pay per click advertising (PPC) and how can it help you gain the traffic you desire for your website?

PPC or pay per click is the term applied to the advertising you see when you search for a particular topic in Google, Yahoo or MSN. Every time a customer or internet user clicks this advertising links, the affiliate will pay the PPC operators depending on the budget they have agreed on. The three biggest pay per click operators in the internet are Google, Yahoo and MSN but Google Adwords is the biggest of them all.

It is very easy to set up an account in Google Adwords. You only need to provide your personal details and of course your debit or credit card number to keep going. Setting up your Adwords campaign is entirely a different matter. You need to create a captivating or attractive lines for customers to click through your adverts. Then you need to link these adverts to your website or any specific web page where the product your promoting is situated. Then you need to choose the proper keywords for your campaign. Luckily, Google Adwords had a very good keyword suggestion tool that can help affiliates select their preferred keywords. After that is done, the affiliate need to bid on the keywords they have chosen. Usually, they create bids according to their budget which is not normally high. Then the placement of your site will be determined depending on the price you are prepared to pay for your target keywords. (more…)

Don’t Make Any of These 10 Simple SEO Mistakes

You decide you’re getting to consider SEO for your primary traffic strategy, optimizing everything in order that Google and Bing and Yahoo send you thousands of holiday makers per day, freed from charge. So, you rush away to try and do your keyword analysis, and you discover many phrases that area unit delivery in large amounts of traffic. Giddy with the chance, you optimize your web site and acquire countless links, expecting to visualize your web site begin rise the search results. And it does… slowly.

After functioning on it for many weeks or maybe months, it’s actually stirred up, however you’re still on page 2 or 3. Nothing you are doing appears to be serving to you break onto the primary page, and you can’t facilitate inquisitive, “What’s going on?”seo-3d-art-artistic-hq-1920x1080

The good news is we’ve all been there. SEO is in a veryll|one amongst|one in every of} those ways that you just will implement in a few weeks, however it takes time to master it, thus you’ll be able to contend for high-traffic words and phrases. You’re still learning, and with many changes, you’ll be able to most likely get that 1st page ranking.

In several cases, all you have got to try and do is correct many straightforward mistakes to begin obtaining some results. Here area unit the ten most typical SEO mistakes I’ve seen, additionally as recommendation on the way to correct them:

1. Not exploitation Analytics to visualize What Converts

SEO isn’t solely regarding large amounts of free traffic. It’s conjointly regarding conversion. It’s straightforward to urge fixed looking that phrases area unit causing you the foremost traffic, and so obtaining bummed once you can’t rank for those super-competitive, high-traffic keywords. however traffic isn’t all that matters. Many times, lower-traffic phrases can convert higher as a result of they’re additional specific, and obtaining 1st page rankings for many of them will drive quite few sales.

The only thanks to determine is to trace it. Use associate analytics package like KISSmetrics to set-up conversion pursuit for your keyword phrases, and so compare them against one another to visualize what’s manufacturing the simplest results. Knowing can assist you higher optimize your web site as an entire and recognize that efforts area unit price specializing in and which of them ought to be forsaking.

2. Not Optimizing for native Search

If you’re running a business that focuses on customers inside a definite town or region, it’s vital to find out additional regarding native search. Most search engines, together with Google, handle it a little otherwise than keywords that area unit additional world.

Start by together with region-specific keywords in your page titles and meta descriptions. you’ll conjointly wish to incorporate associate address and native sign on your pages, like within the header or footer, thus you’ll show up within the native results. Finally, you’ll wish to list yourself on Yelp, businessperson Circle, Google Places, Foursquare, and different native primarily based sites and review networks. (more…)

Three Ways Technology Has Helped Changed the Way People Do Business

Technology has done a lot for the business sector. Foremost among its contributions is the improvement of management systems through various tools and software. Since technology is continually developing, people (and companies) can expect more changes in the coming years. One of the biggest contributions of technology is how it has helped change the way people do business. Here are three of these significant changes.

1. Technology Has Helped Increase Workplace Productivity

Over the years, many companies have reported a significant improvement in the productivity rate of their workforce. Work has become easier, more convenient, and more efficient with the entrance of management tools. Since organization and management are now 100% better through various hardware and software systems, employees are now more fired up to perform more than the average. The use of these tools and systems has also contributed in the quest for better customer satisfaction, which in turn serves as a guide for employees dedicated to delivering quality output to fulfill customer (more…)

Three Mobile Apps That Can Help Small Businesses

In a highly technological world, small businesses need to do everything in their power to be as competitive as they can be. One of the best ways to do this is to be mobile-ready. Apart from having a website and making sure that it is optimized for mobile users, small business owners also need to understand that establishing a connection with their mobile customers is essential for achieving success. Here are three types of mobile apps that can help businesses get this goal.

1. Apps That Allow Mobile Payments

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Sure, your company has a website where you showcase your world-class products. However, if you do not have an option for customers to pay through their mobile devices, this site will be all for nothing. Many of your customers will prefer to use purchase your products online, via their mobile devices, because it is more convenient for them. They don’t have to go to a physical store any more. Find an app that allows mobile payments. Make sure that your customers can use their credit cards or online payment options like Paypal to pay for their purchases. (more…)

Three Reasons Why Technology Should Play an Important Role in Your Business

Our modern world depends a lot on technology. In fact, technology has helped quite a lot of businesses establish a strong and lasting impact on the market. Additionally, businesses have been using technology to ensure better production flow, and this has led to a significant growth in profit. Whether you own a start-up, a small-and-medium business, or a big enterprise, technology should be your partner if you want progress in unprecedented rates. Here are more reasons why technology and business success go hand-in-hand:

The Emergence of Big Data Allows Businesses (Through Its Leaders) to Make Informed Decisions

Big data is not just for big businesses. Big data is for all businesses. With big data, managing and analysing your business is easier. The fact that you are now able to gather valuable information about your company’s performance (and market standing) is a significant help in formulating future programs and projects for the company. Likewise, big data helps give you an idea of which areas you need to improve on to satisfy customers, improve marketability, and increase profits.

Technology Offers an Easier and More Efficient Way of Managing Day-to-Day Customer Relations Needs

Marketing your brand and establishing a good relationship with your customers is now easier with the help of CRM or customer relationship management systems. This tool helps you gather relevant information (contact details, preferences, product purchases, and feedback) from customers. The data you get from the CRM what you will then use to analyse customers so you can come up with better solutions and services for them. (more…)